It’s now estimated around 11 million people use comparison sites to save time and money. It has also given us simple access to a wider range of products that we can compare from the comfort of our own homes.
Since the launch of ‘comparison sites’ early in the 21st century, it’s clear that insurance is still the leading product that we all love to search and compare as buying online increases. As the years have progressed it seems the demand for comparison sites is increasing. This maybe due to the easy to use and simple process.
Comparing products all on one site can make a buying process quicker and less painful but also gives us, as consumers, a chance to make an informed decision.
Price remains the key factor we all consider when comparing and buying things we need such as car insurance. It is important to note that you should always check the level of cover as quite often for a small additional amount of money, better cover can be obtained, if the knowledge is there.
This often happens with travel insurance, people make choices based primarily on price. Consumers are then caught out and get disappointed at the claims stage. Not many people check what is covered by their policy until they need to. This is because we make decisions solely on price rather than the level of cover.
In some cases, an additional 35p between a policy could reduce your excess amount from £200 to £100. It’s important to make sure you check all of your options when buying online and comparing, as paying a little more could help you out in the long run.
At Motokiki, we want all consumers to make an informed decision when it comes to buying tyres. They play a critical role in keeping us and other motorists safe on our roads. However the current process can be very confusing. Our aim is make it easier and quicker for consumers saving them time and money as we become the UK’s first impartial tyre comparison site.