Michelin is one of the world’s oldest and most iconic tyre brands. It’s certainly come a long way since Aristide Barbier and Édouard Daubrée founded a rubber factory to make farm equipment and rubber balls in the French city of Clermont-Ferrent in 1832. It was rebranded ‘Michelin’ when Edouard Michelin bought the company in 1899.
The company found fame when it invented the world’s first detachable tyre for bikes in 1891 but with the advent of the automobile, the company’s focus shifted to cars. It now sells its tyres in all corners of the globe.
Nowadays company produces a huge amount of tyres – from green energy savers to its high-performance Pilot range, to specialist summer and winter tyres and tyres for electric vehicles. So, there’s something for almost every car and budget.
You’ll also probably be familiar with company’s famous ‘Michelin Man’ mascot. The humanoid character made of a stack of tyres used in Michelin’s branding is actually officially called ‘Bibendum’. He’s one of the world’s oldest trademarks, having first being used by the Michelin brothers in an exhibition in Lyon in 1884. He’s certainly got his fingers in a lot of pies – Michelin also produces its famous Green and Red guides, the latter being the home of the famous Michelin stars awarded to outstanding restaurants). The company also makes maps and satellite navigation systems.
As well as its own flagship brand, Michelin also owns several other tyre brands including BFGoodrich, Kleber, Tigar, Riken, Kormoran. It has a long and proud history in motorsport too – its tyres have been found great success in Formula One, rallying and endurance racing.