The Toyo Tire and Rubber Company rose from the aftermath of the Second World War in Japan and was founded in August 1945. Initially, it stuck to the home market, but quickly Toyo saw the opportunity to expand and sold its first truck tyres abroad as early as 1947. This was followed by its first overseas car tyre sales in 1963.
To keep up with demand for its tyres, Toyo opened a new factory at Hyogo in 1963 and the Akashi plant followed soon after in 1971. By this time, Toyo was making its name as a company that produced great handling tyres and it was the first in Japan to open its own tyre testing facility at Miyazaki in 1974.
Toyo makes tyres for all applications including its NanoEnergy range with low environmental impact that have been used as standard equipment on the Toyota Prius. The Open Country line is the standard fit winter tyre for the Audi Q7 and offers superb traction in low temperatures. The company also has a long motorsport history and its Proxes tyres have been winners in many championships. Toyo even produces a range of classic tyres to suit cars built before 1990 in a variety of sizes yet with modern technology used to make them safer and longer lasting.