If it could be made from rubber, Uniroyal company founder Oscar Englebert was fascinated by it from 1868 onwards. The Liege, Belgium-based businessman soon recognised the benefits of this material for use on the wheels of horse-drawn carriages and bicycles. This put his company in the perfect position to offer tyres for cars and Uniroyals were the first to complete the gruelling Le Mans 24 Hours endurance race without the need to change them.
Just before the outbreak of the First World War, Englebert designed a tyre with a zig-zag pattern that greatly improved grip, stability and wet weather performance. Within a year, the company had increased production four-fold.
After the Second World War, Uniroyal merged with US Rubber but they retained the European name as it carried so much authority with drivers.
In 1969, Uniroyal launched its first rain tyre and it was an immediate success, offering drivers far better wet weather performance with no loss of dry grip. The search for better driving safety in rainy conditions continues today with Uniroyal’s unique Shark Skin Technology. It takes it inspiration from nature to use tiny grooves in the rubber to move water out of the way more efficiently on its RainSport 3 and RainExpert 3 tyres.